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PEI has done an excellent job at supporting the traditional economy while creating the right conditions for the growth of the new economy. It helps to have a roadmap to development and the PEI BioAlliance has been very instrumental in facilitating this process for our company.

Garth Greenham
President, Phyterra Yeast Inc.


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Melanie Wildman
(Founder & CEO of Nutracelle Nutrition)


Melanie is a proud Islander from Milton, Prince Edward Island. She graduated from Holland College’s Graphic Design Program in 1992 before moving to Western Canada to pursue her career. She returned to Prince Edward Island in 2015 to launch Nutracelle, which is manufactured in PEI. She is excited to be a part of the growth, innovation and entrepreneurship happening in Prince Edward Island today.

Nutracelle makes Natural Nutrition Products that improve people’s health by restoring gut flora and providing nutrients missing in most modern diets. Nutracelle employs eight people locally and has won numerous awards, including Start-Up of the Year from the International Business Awards from over 3800 companies in 60 countries.

Nutracelle is a BioAlliance Emergence client, is part of the Emergence Mentorship Program, and is currently working with Canada’s Smartest Kitchen, developing an innovative line of natural protein bars.

Melanie serves on the Board of Directors for the PEI BioAlliance and sits on the Editorial Board for Atlantic Business Magazine for Women’s Issues. She is passionate about improving people’s health and mentoring and encouraging women in business.