Emergence is pleased to announce the appointment of Bernadette Fernandes as Lead Mentor, Market Access and Exporting, effective August 30, 2021.
In this role, Bernadette will be responsible for mentoring Emergence bioscience business incubator clients in going to market and developing their export readiness strategies. Operating out of New Brunswick, Bernadette will also support companies in the scale up and preparatory work required to develop international sales, as well as the implementation of successful marketing approaches to develop an international brand and to convert target audiences into customers.
Bernadette is a seasoned professional with extensive international experience in marketing, sales, business development, operations, human resources, risk management, and corporate leadership. As the CEO and founder of The Varanda Network, a ten-year-old economic development organization, Bernadette provides business services globally for start-ups, immigrant entrepreneurs, SMEs and multi-nationals across various sectors.
A dynamic, energetic and passionate leader, Bernadette has worked in the area of international market access since 2006, with a specific focus on exporting since 2013. Having worked closely alongside BioNB, government, industry partners, and most recently academia, Bernadette is familiar with the nuances of the innovation ecosystem that allows bioscience companies to grow and thrive.
Emergence is Atlantic Canada’s bioscience business incubator dedicated to assisting start-ups and growth-stage companies in efficiently bringing their products and services to market. Emergence provides companies with business incubation services including mentorship and advisory services, team mentorship program as well as access to networks and resources.
Please join us in welcoming Bernadette to the Emergence team.